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Promotion of Greek gastronomy

Greece should focus on promoting gastronomy as an additional tourism attraction in the next five years, by investing around 400,000 in marketing actions, the country’s Federation of Tourism Enterprises (SETE) said on Tuesday.
The plan was presented during a news conference as part of a SETE initiative to upgrade the quality and enriching the country’s portfolio in tourism services and products. SETE said a precondition to promoting Greek gastronomy abroad was including gastronomy in the portfolio of Greek tourism and adopting full employment of a group of professionals in the field.
SETE also called for the transformation of Hellenic Tourism Organisation to a marketing organization for Greek tourism.